MY WILL TO LIVE

Music Video Competition

Director Lara Celenza

Italy, 2010, 4 min, color

EXHIBITION PREMIERE: March 8, 2012

WATCH MY WILL TO LIVE

CAST AND CREDITS:

Director: Lara Celenza

Producer: Antonio Guidone

Performed by: Nico Greco

MY WILL TO LIVE

Music Video Competition

Director Lara Celenza, Italy, 2010, 4 min, color

WATCH MY WILL TO LIVE

OVERVIEW:

Peace, Love and Harmony rule the day in Italian songwriter Nico Greco’s first music video “My Will to Live”. Thanks to its magical colors and nostalgic vibes, you can almost feel the Italian sun pouring out of the screen. The video also features Russian actress Natalia Kalinnikova and Italian musicians Claudio Carluccio, Roberto del Vecchio (aka The Last Hour) and Simona Travaglini.

DIRECTOR’S STATEMENT:

In order to stay true to the artists old school nostalgic vibes, I thought of wide landscapes in a Seventies atmosphere. As I was playing with different ideas, I threw in the pot a pinch of Japan: the kanji ‘heiwa’ - meaning ‘peace’. Peace as an ideal of the 70s evokes the image of peacefulness, the state of contentment Nico achieves by exploring nature, seeking love, cultivating - as the song goes - his will to live.

Lara Celenza